Segnalo questa presentazione realizzata da Razorfish che, prendendo spunto da Facebook Connect, esprime alcune potenzialità di concetti legati ai Social Graph in ambito business. Gli esempi riportati nella presentazione sono molto efficaci. I principali punti che si possono ricavare dalle slide riportate sotto sono (nel caso una web property intenda incorporare FB Connect all’interno delle proprie pagine/servizi):

• Share site actions from our site back to Facebook News Feeds – comments made in a forum would be attached in FB News
• Find friends who use the same site – see your friends’ comments about the topic instead of wading through strangers’ comments
• Help identify influentials when they come to our site based on the their social connections
• Provide suggestions based on preferences – recommend products or services based on their associations and what they’re a fan of
• Chat with friends that are online to discuss content relevant to the site
• Create dynamic content based on your friends preferences – your friends viewed this content or downloaded these podcasts
• Find people with similar preferences and provide opportunities for engagement
• Mobility apps which provide richer connections based on user preferences

Quindi, direi … interessante!

Luca

Questione di mentalità. C’è chi ritiene inaccettabile essere 15’ nel mondo per penetrazione di accessi broadband:

“As we renew our schools and highways, we’ll also renew our information superhighway. It is unacceptable that the United States ranks 15th in the world in broadband adoption. Here, in the country that invented the internet, every child should have the chance to get online, and they’ll get that chance when I’m President – because that’s how we’ll strengthen America’s competitiveness in the world.”

Chissà che serva da stimolo a chi è ben oltre la 15’ posizione. Non è polemica ma solo un auspicio che questo sia da esempio per nazioni come la nostra che stentano a fare del cambiamento una filosofia di vita e lasciare spazio al nuovo che avanza.

Chiaramente è tutto da dimostrare che le buone intenzioni manifestate nello speech trovino poi riscontro nella realtà. Credo tuttavia che anche solo per intenzioni, i tre punti toccati nel video siano abbastanza di rottura rispetto al passato e alla “consuetudine” politica.

Finger crossed ;-)

(in questa pagina il transcript del video)

Luca

Attirata l’attenzione da un articolo pubblicato sul Financial Times ne riporto qui di seguito i passaggi più significativi (e che danno spiegazione dell’immagine a sinistra).

• “Stop talking about Web 2.0. Extract the useful concepts, classify them in a way non-technical managers understand, and explain how they can be exploited, managed and controlled”
• “The individual concepts are indeed powerful. Blogs can spread good news or bad at the speed of a working Large Hadron Collider. Wikipedia is a brilliantly useful idea that is absolutely terrifying for any reputation-conscious organisation. YouTube has been a star of the US presidential race. Facebook makes us all into little web publishers.”
• “But they should not be bundled together: catch-all expressions such as Web 2.0 mean that the benefits and risks are thrown together like a dodgy mortgage-backed security. It’s not surprising they are viewed with suspicion”
• “The matrix is largely about risk management”
• “The X axis is to do with territory: on the left are the things you control, essentially those that sit on your own servers. Call this the “home web”. On the right is the “extended web”: YouTube, other people’s sites and blogs, plus social media sites. Here, you are on someone else’s turf – there are huge opportunities but please take care.”
• “The Y axis is about a different form of control. Traditional commun­ication is one-way – make an announcement, send out an annual report, place an advertisement. Websites are still essentially one-way channels, as are some of the more recent concepts, such as YouTube (there is some interactivity, but it is marginal).”
• “What does the matrix show?
  First, you cannot neatly divide the old from the new. Podcasts may be new and in vogue, but they are an old-fashioned concept: one-way controlled communication. Forums have been around for a very long time, yet they are true conversations, on sites you do not control. They need to be handled as subtly as any blog.
  Second: the web has multiplied risks to companies. The top square can be populated with scary online content backed up by relatively few facts verifiable offline.”

A naso una buona rappresentazione dei fenomeni che stiamo vivendo in questi anni e che vedono la Rete come componente abilitante. Interessante vedere come alcune opportunità offerte dalla Rete sono spesso un’estensione/evoluzione di quanto già fatto in passato con attività “offline” (Press Advertising, Press Releases, Annual Reports, ecc).

Luca