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    October 01

    Balzano i profitti di Google Italia

    Riporto qui di seguito un articolo trovato su MF di Oggi (1 ottobre 2008). Mi ha incuriosito perchè non mi è chiaro quanto questi dati (immagino da bilancio) vengano considerati reali (fatturato di 13M di Euro) o quanto vogliano essere un’indicatore dell’andamento del business della filiale italiana.

    Mi pongo questa domanda in quanto il mercato legato a keyword advertising in Italia è di circa venti volte superiore a quello che è il fatturato indicato nell’articolo. Visto che Google detiene una quota ben superiore al 90% di raccolta adv (solo in ambito keyword), il fatturato riportato sotto non può ovviamente rappresentare la realtà dei fatti.

    image

    Luca

    7:57 AM | Blog it | Advertising

    Comments (3)

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    Dec. 18
    Luca Colombowrote:
    Mauro,
     
    condivido al 100%. Mi domandavo quanto questo fosse chiaro/noto all'autore del pezzo ;-)
     
    Luca
    Oct. 1
    Mauro Lupiwrote:
    Ciao Luca, secondo me il grosso del fatturato di Google va in capo alla sede Europea. Se ti ricordi un'indagine fiscale diqualche mese fa sottolineava proprio questo...
    Oct. 1

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